Develop a strategic marketing plan for Boston Pizza with a strategic objective of entering more rural centres. Use concepts such as marketing research to predict consumer behaviour ultimately planning where locations could be opened within Manitoba in more smaller centres. What type of product differentiation would you use? How would you distinguish Boston Pizza in these communities?

Part B- Long Answer-10 marks Develop a strategic marketing plan for Boston Pizza with a strategic objective of entering more rural centres. Use concepts such as marketing research to predict consumer behaviour ultimately planning where locations could be opened within Manitoba in more smaller centres. What type of product differentiation would you use? How would you distinguish Boston Pizza in these communities? Include these concepts in an essay style answer. Ensure you have a clear introduction, body and conclusion. You may use charts or graphs. Try to have at least 3-4 pages of your plan. Ensure good grammar and punctuation. Students should include their draft outline. Answer ill