- Develop a testing plan and protocols for your plan and Interpret simulated results from a hypothetical test.
This persona is an example of a typical primary user. You can think of her during the design process to help maintain focus, although she is not the only user. She is merely representative of the general primary user population. Shannon Li is a 33 year old account manager with a major US-based bank and an avid runner. She travels about 50% of her time to client sites throughout the US. During her work travel, she often packs her running sneakers and her headphones so that she can enjoy an after-hours jog wherever she might be staying. Sometimes, when staying in a populated area, she is able to find a 3-4 mile running path from her hotel. Other times, when it is not plausible to run directly from her hotel, she will look up a nearby park and drive or uber to it for an after-work run. Shannon is a bit of a technophile and always loves to have the latest gadgets. She wears a Fitbit during the day to log her steps and always keeps her phone with her. She is also somewhat organized, and since she travels so much - she has a place for everything in her bag (and everything is in it's place!). While she likes to run with friends at home during the weekends, it's typically not possible to run in groups while on the road so she runs alone. Usually, she will let someone know that she is headed out for a run (e.g. hotel desk clerk, her husband back home, her colleague on travel with her). Mission Statement: Personal Protection Device for Runners Product Description A personal protection device for runners "on the go" who need a system that they can bring with them with via air travel. Benefit Proposition Security while running Easy to pack and carry TSA acceptable Key Business Goals Capture unique market niche Establish new line of personal security devices Primary Market Female runners/business travelers Secondary Market Male runners/business travelers Runners who are not traveling Assumptions and Constraints Product meets TSA approval and can be carried on a commercial airline in carry-on luggage Targeting US market and distribution Stakeholders Purchasers and users Distributers and resellers TSA agents Company legal council Needs-Metrics Matrix (with units) Effectiveness of signal (subjective) Total volume (cm) Percieved ease of access (subjective) Steps to complete task (number of steps) Time to access (seconds) Binary (yeso) Weight (oz) X X X X The device is lightweight. The device is small The device is hands-free The device can signal for help The device is easily accessible The device warns users when being approached The device is highly visible The device is TSA-approved X X X X This persona is an example of a typical primary user. You can think of her during the design process to help maintain focus, although she is not the only user. She is merely representative of the general primary user population. Shannon Li is a 33 year old account manager with a major US-based bank and an avid runner. She travels about 50% of her time to client sites throughout the US. During her work travel, she often packs her running sneakers and her headphones so that she can enjoy an after-hours jog wherever she might be staying. Sometimes, when staying in a populated area, she is able to find a 3-4 mile running path from her hotel. Other times, when it is not plausible to run directly from her hotel, she will look up a nearby park and drive or uber to it for an after-work run. Shannon is a bit of a technophile and always loves to have the latest gadgets. She wears a Fitbit during the day to log her steps and always keeps her phone with her. She is also somewhat organized, and since she travels so much - she has a place for everything in her bag (and everything is in it's place!). While she likes to run with friends at home during the weekends, it's typically not possible to run in groups while on the road so she runs alone. Usually, she will let someone know that she is headed out for a run (e.g. hotel desk clerk, her husband back home, her colleague on travel with her). Mission Statement: Personal Protection Device for Runners Product Description A personal protection device for runners "on the go" who need a system that they can bring with them with via air travel. Benefit Proposition Security while running Easy to pack and carry TSA acceptable Key Business Goals Capture unique market niche Establish new line of personal security devices Primary Market Female runners/business travelers Secondary Market Male runners/business travelers Runners who are not traveling Assumptions and Constraints Product meets TSA approval and can be carried on a commercial airline in carry-on luggage Targeting US market and distribution Stakeholders Purchasers and users Distributers and resellers TSA agents Company legal council Needs-Metrics Matrix (with units) Effectiveness of signal (subjective) Total volume (cm) Percieved ease of access (subjective) Steps to complete task (number of steps) Time to access (seconds) Binary (yeso) Weight (oz) X X X X The device is lightweight. The device is small The device is hands-free The device can signal for help The device is easily accessible The device warns users when being approached The device is highly visible The device is TSA-approved X X X X
