Develop an ad budget based on the objective and task method for an advertising campaign of the brand smart sweets(estimate the amount you will allocate to ad media, production, research, etc.).

Discuss what percentages of the budget you are allocating to the various media categories that your agency will be using in the campaign.

Put the media plan in a table with months and weeks as the top heading (Jan.-Dec.) and the chosen media listed as a column on the left.