Question
Develop an entry strategy for a u.s based firm to expand operations in a country who does not have their products or services or who
Develop an “entry strategy” for a u.s based firm to expand operations in a country who does not have their products or services or who needs those products or services. • talk about the 5 w’s (who, what, when, where, why). give details about 1. the company’s background? 2. the company’s profitability 3. the competitor review 4. the company comparative advantage? 5. to which country you are expanding into? 6. why that country? 7. possible entry barriers(language, religion, economy, local/regional politics) 8. conclude- what is the ending result after entry( what is the projected outcome).
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Market entry strategy is a planned distribution and delivery method of goods or services to a new target market In the import and export of services it refers to the creation establishment and managem...Get Instant Access to Expert-Tailored Solutions
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Global Marketing management
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