Develop an international strategy for your own small business: Collecting information about the Mexican Market for Educational Products

You are the market analyst for a small company that sells educational programs for improving the mathematics skills of high school students in both domestic and international (Eu- ropean) markets.

The company is considering marketing these same products to Mexico.

An assessment of the Mexican market needs to be completed before a final decision to enter this market is made. Your boss asks you to give him "the numbers."

1) What preliminary data should you collect about the Mexican market?

2) How will you proceed to collect these data? What secondary sources could you use?

3) What critical data do you need to provide your boss so that he can decide if the company should expand into Mexico?