Develop an opinion on whether you think it would be beneficial for a hotel to distribute itself through Amazon's new service?

Highlight and explain to an unknowledgeable reader three major advantages of adding Amazon as a distribution partner.

Highlight and explain to an unknowledgeable reader three challenges with using Amazon as a distribution partner

above question to be answer based on below scenrio:-

Your general manager has heard that ecommerce giant (let's pretendAmazon.com) is about to enter the online hotel distribution game. As he knows little about distribution issues, he has asked you to assess the positives and negatives of adding this new channel to your existing extensive portfolio of electronic distribution channels once the service comes to your city.

Taking into account what you learned in this module:

(1) Make (and justify) a recommendation on whether you think it would be beneficial for a hotel to distribute itself through Amazon's new service?

(2) Highlight and explain to an unknowledgeable reader three major advantages of adding Amazon as a distribution partner.

(3) Highlight and explain to an unknowledgeable reader three challenges with using Amazon as a distribution partner.