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develop econmic mots for the International swimming league for the swimming for everyone initiative - focusing on increasing participation in swimming form marginalized groups and

develop econmic mots for the International swimming league for the swimming for everyone initiative - focusing on increasing participation in swimming form marginalized groups and gender disparity from third world countries at international level and include the following:

  • cost advantage
  • intangible assets- include goodwill and brand ambassadors
  • efficiency scale
  • switching costs
  • network effect

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