Develop one question that could assess learning of any of the following chapters or sections of the Marketing Metrics: The Manager's Guide to Measuring Marketing Performance book:

Chapter 5: Customer Profitability.

Chapter 7: section 1, Premium Price.

Chapter 8: section 1 Baseline Sales, Incremental Sales, and Promotional Lift.

Chapter 8: section 2 Redemption Rates (only).

You only need to submit one question.

Your question must be either a multiple-choice question (with 4 answers options) or a check all that apply question (with four answers options and either 2 or 3 correct answers).

The answer to your question shouldn't be a simple definition, rather, you could ask an application/scenario question, a compare/contrast question, etc. I mean a question that would need some analysis not just memorization.

Label the correct answers.

Provide an explanation for all 4 answers (why each answer choice is either correct or why it is incorrect).