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Develop strategies that address the four key elements (i.e., product, price, place, and promotion) of the marketing mix. CLEARLY EXPLAIN how the chosen strategies would
Develop strategies that address the four key elements (i.e., product, price, place, and promotion) of the marketing mix. CLEARLY EXPLAIN how the chosen strategies would appeal and cater to the needs a
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OM4 operations management
Authors: David Alan Collier, James R. Evans
4th edition
1133372422, 978-1285701011, 1285701011, 978-0357228739, 978-1133372424
