develop the perceptual map
RMG200 - winter 2021 Assignment #1: Attitudes Research Exercise DUE DATE: February 5, 9:00am (I allow a 15-minute grace period; therefore, papers submitted 9:16am and later are considered LATE and receive a ZERO. No exceptions.) You will perform the following task: develop a perceptual map. Read the instructions carefully and in full, before. beginning the assignment. TOTAL MARKS: 20 Task: Select one retailer to be the focus of this assignment. Develop a perceptual map for your chosen retailer along with at least three of their key competitors. Follow the steps below. Step 1: Pick two attributes that you believe are important to the customers who shop at your retailer. In one axis, pick a utilitarian attribute (eg, cost: expensive/affordable). In the other axis, picka hedonic attribute (eg, style: trendy/practical). Indicate where your selected retailer is located (positioned) within the perceptual map. (HINT: There will be 4 quadrants) (8 marks) . Step 2: Identify and select at least three direct competitors and plot their locations within the perceptual map. NOTE: these retailers must be direct competitors to your selected retailer. Example: Selected retailer H&M; competitors are Joe Fresh, Zara and the Gap. (2 marks) Step 3: Briefly explain why you chose the attributes (from step 1) and provide rationale for your chosen positioning of each retailer on the perceptual map. (10 marks) Each individual group member must submit one final assignment (in Word) that includes the following components on D2L: Title page with your student number, first names and last names Final perceptual map rationale for attributes and each retailer's positioning on the map Evaluation: Grading will be based on the accuracy, thoroughness, creativity, and links to theory. Note: late assignments will not be accepted and will receive a grade of zero. You must submit a copy of their group's assignment to D2L to receive a grade. RMG200 - winter 2021 Assignment #1: Attitudes Research Exercise DUE DATE: February 5, 9:00am (I allow a 15-minute grace period; therefore, papers submitted 9:16am and later are considered LATE and receive a ZERO. No exceptions.) You will perform the following task: develop a perceptual map. Read the instructions carefully and in full, before. beginning the assignment. TOTAL MARKS: 20 Task: Select one retailer to be the focus of this assignment. Develop a perceptual map for your chosen retailer along with at least three of their key competitors. Follow the steps below. Step 1: Pick two attributes that you believe are important to the customers who shop at your retailer. In one axis, pick a utilitarian attribute (eg, cost: expensive/affordable). In the other axis, picka hedonic attribute (eg, style: trendy/practical). Indicate where your selected retailer is located (positioned) within the perceptual map. (HINT: There will be 4 quadrants) (8 marks) . Step 2: Identify and select at least three direct competitors and plot their locations within the perceptual map. NOTE: these retailers must be direct competitors to your selected retailer. Example: Selected retailer H&M; competitors are Joe Fresh, Zara and the Gap. (2 marks) Step 3: Briefly explain why you chose the attributes (from step 1) and provide rationale for your chosen positioning of each retailer on the perceptual map. (10 marks) Each individual group member must submit one final assignment (in Word) that includes the following components on D2L: Title page with your student number, first names and last names Final perceptual map rationale for attributes and each retailer's positioning on the map Evaluation: Grading will be based on the accuracy, thoroughness, creativity, and links to theory. Note: late assignments will not be accepted and will receive a grade of zero. You must submit a copy of their group's assignment to D2L to receive a grade
