• Developing a clear outcome what is the outcome of your campaign?
• Developing a clear message what is the message of your campaign?
• The intended audience understanding how the attributes of the receiver affect how they receive the messages and how you send them
• Understanding how attributes of the sender are perceived by the receiver. Describe who (person or organization) is doing the communication
• What is your approach? How (what channels) are you delivering your messages? Why does the channel or channels make sense for the intended audience?
• What tone are you using? Why?
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Make a truth Campaign for modern times to reduce smoking initiation and prevalence in American adolescents. In this discussion, describe your updated Truth Campaign. 

Make sure you discuss all the components of effective communication