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Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by _ _ _ _ _
Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by such as quality, features, and style and design.
Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by such as quality, features, and style and design.
consumer products
product attributes
product mixes
none of the above
private brands
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
