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Developing a successful branding strategy requires more than just coming up with a catchy brand name or logo . In order for a brand to
Developing a successful branding strategy requires more than just coming up with a catchy brand name or logo In order for a brand to be truly effective, it should be able to concisely and accurately represent the complete range of products or services being offered, so that:
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Management Information Systems Managing The Digital Firm
Authors: Kenneth C Laudon, Jane P Laudon
14th Edition
013389830X, 9780133898309
