Developing an Internal Factor Evaluation (IFE) Matrix for a Company A summary step in conducting an internal strategic-management audit is to construct an InternalFactor Evaluation (IFE) Matrix. This strategy-formulation tool summarizes and evaluates themajor strengths and weaknesses in the functional areas of a business, and it also provides a basisfor identifying and evaluating relationships among those areas. For this assignment, students will develop an IFE matrix for the AMAZON company.

List key internal factors as identified in the internal-audit process. Use a total of 20 internalfactors, including both strengths and weaknesses.