Developing customer journey maps is a combination of art and science. In this activity, focus on your own customer journey. You can choose one of the following brands: Apple computer, Starbucks, or Shake Shack. Please choose a brand that you have previously purchased products and/or services from.

Post your response to the following questions:

1. What kind of touchpoints did the brand use in consideration, acquisition, and loyalty stages? (In this activity, you can ignore the discovery stage)
2. What did you feel or think in each touchpoint?
3. Are there any pain points that need to be addressed by the brand to improve your customer journey?