Developing New Products View Video Title: IDEO, an Innovative Design Company View Video Title: How to Build Your Creative Confidence (TedTalk) This week we will learn about the new product development process by examining how IDEO teaches design teams to create new products by building on the design and ideas of others (remember teams are integral to business, and its one reason you see so many team projects in business classes). Compare the new product development process in your textbook (and/or podcast lecture) to the one described by Kelly in the video. How are they alike and how are they different? How does segmentation/targeting fit into the new product design process (last week's topic) How does the PEST-C fit into the design process?