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Development 300 Year Introduction Growth Maturity Decline R & D (RM million) 70 40 30 8 Marketing Costs (RM million) Production RM4 RM3.50 RM3 RM3.20

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Development 300 Year Introduction Growth Maturity Decline R & D (RM million) 70 40 30 8 Marketing Costs (RM million) Production RM4 RM3.50 RM3 RM3.20 Costs per Unit Production 4 millions 8 millions 11 millions 3 millions Volume Required: Calculate the Life-Cycle cost of the product and suggest a minimum price per unit to be charged

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