Development of the project scope:

1. Based on internet data, present a short description of a specific class of enterprises (production, trade, including e-commerce, service) and an aggregated description of the commercial and marketing activities of a selected enterprise belonging to this class.

2. Describe and justify the selection of the client's strategy (segmentation individualization) and CRM strategy (product-based sales, customer service and support management, customer-based marketing, personalized CRM) in the selected company.

3. Present the criteria for assessing customer value that should be used in the enterprise in question (LTV, RMF, ABC according to Pareto, other classifications). Should you isolate (and how) key customers?

4. Present a method of measuring customer retention, potential causes of customer loss (desertion) and ways to improve customer retention in the enterprise.

5. Present the LTV measurement method in the enterprise in question. List potential ways to increase LTV. Present customer management strategies depending on past and forecast LTV.

6. Apply the classification of Gummesson relations (30R) to present the types of relations that should be developed in the enterprise in question (in the table with the list of relations, mark the relations that should be developed and provide examples of marketing programs serving this development)

7. Develop the assumptions / preliminary project of managing the company's key clients.

8. Present the assumptions / preliminary design of the customer and intermediary service system (elements: pre-trade, transactional and post-trade).

9. Develop the assumptions / preliminary draft of the standards of logistic and marketing services in the company.

10. Select the type of loyalty program (POLP / PRMLY / PARP) and develop assumptions / preliminary design of this program.

11. Develop assumptions for customer service integration taking into account multi-channel communication and / or distribution (or omnichannel) (on line and off line).

12. Present the assumptions of the IT system supporting CRM. The assumptions should include requirements for the operational, interactive and analytical CRM subsystem and cooperation with other subsystems of the customer data platform. Use descriptions of exemplary functionalities (SALES manager or others) of Martech applications (marketing technology is all kinds of applications supporting sales, marketing processes and management).

13. Present the assumptions / preliminary design of the CRM controlling system (standards, measures, KPI).

Question Completion Status! 6 7 8 9 10 11 12 132 141 151 16 176 180 191 20 210 1220 33 341 35 361 376 38 39 40 416 421 43 44 450 460 471 48 1490 600 QUESTION 24 Packard Company engaged in the following transactions during Year 1, Its first year of operations. (Assume all transactions are cash transactions.) ") Acquired $950 cash from the issue of common stock. 3 Borrowed $420 from a bank. f Earned $6iso of revenues cash. A Pald a $50 dividend. During Year 2, Packard engaged in the following transactions. (Assume all winsactions are cash transactions.] To Hisued an additional $315 of common stock. in Forpaid $230 of its debt to the bank 3 Lared Inon of $190 cash Incured copies of $340 Click Boot and Submit to save and submit, Chick Save MAN Annuars to save aif aunvers. MacBook Pro Q W E R T Y U O P A S D F G H J K L Z X C B IN MQUESTION 8 Which of the following has steps of the accounting cycle in proper sequence (some steps may be missing)? a, prepare a trial balance, analyze adjustment data, prepare adjusting entries, prepare financial statements, journalize closing entries and post to the ledger, analyze and record transactions, post transactions to the ledger Ob. prepare financial statements, journalize closing entries and post to the ledger, analyze and record transactions, post transactions to the ledger, prepare a trial balance, analyze adjustment data, prepare adjusting entries c. analyze and record transactions, post transactions to the ledger, prepare a trial balance, analyze adjustment data, prepare adjusting entries, prepare financial statements, journalize closing entries and post to the ledger, and prepare a post-closing trial balance Od. analyze and record transactions, post transactions to the ledger, prepare a trial balance, prepare financial statements, journalize closing entries, analyze adjustment data and prepare adjusting entries2-a. Enter the transactions In a sales journal. 2-b. Enter the transactions In a purchases journal. 2-c. Enter the transactions In a cash receipts Journal. 2-d. Enter the transactions In a cash disbursements Journal. 2-e. Enter the transactions In a general Journal. Complete this question by entering your answers in the tabs below. Req 2A Req 28 Req 2C Req 2D Req 2E Enter the transactions in a sales journal. SALES JOURNAL Accounts Cost of Goods Date Account Debited Invoice Receivable Dr. Sold Or. Number Sales Cr. Inventory Cr. Reg 28 > be here to searchWhich of these tasks is performed by a staff? , r a. Directing others \\_/ V b. Delegating authority - c. Use punishments and sanctions \\_, ,9 d. Assisting other employees Question 29 Not yet answered Marked out of 1.00 l7 Flag question Communication can be categorized as a. Verbal communication and non- verbal communication b. Verbal communication only :Vr c. Nonverbal communication only d. Neither verbal nor non-verbal communication A manager randomly selected 24 large cash transactions at a bank that were made in January. The manager then carefully tracked down the details of these transactions to see that the correct procedures for reporting these large transactions were followed. This bank typically makes 1,200 such transactions monthly. (a) Is it appropriate to use a binomial model in this situation? (b) If the chance for a procedural error is 10%, is it likely that the auditor finds more than 2 such transactions? For this component, argue informally, without computing the probability, from the characteristics of the binomial model. (c) Find the probability in part b