Dexter Lloyd G. Portera

BSIT-4

1.What are the problems with the existing system of the Cincinnati Zoo?

a)The POS system implemented may be lacking as there are 71-acres of field as there are approximately 30,000 visitors daily.

b)As a non-profit organization, Cincinnati Zoo shouldn't worry about the sales and revenue because they are getting subsidies. What they should worry about is the security and satisfaction of their visitors.

c)The staffs patrolling should be divided depending on the frequency of visits on each sites.

d)The numbers of visitors rely on manual counting by the zoo staff.

2.What are the data that are available to the zoo management and staff?

Point-of-Sales on: Admission, member, retail and food service sales.

Numbers of Visitors

3.How can these data be used to help the following perform their work better to achieve the business objectives of the Cincinnati Zoo?

a. Zoo administrators - POS on Admission, member, retail and food service sales are used to calculate the income from the Zoo itself. It can be used to identify the demands of the customers so that the supply can and will be enough for the demands of the consumers with.

b. Zoo staff - Number of Visitors can be the reference to predict what time of the year has the most visitors.

4. What solutions can be provided for the following stakeholders so that the business objectives of Cincinnati Zoo are achieved? Explain in detail the proposed solution for each stakeholder. In each solution, identify which type of analytics will be applied (i.e., descriptive, predictive or prescriptive).

a. Zoo visitors - Maximize customer visitations by creating events, promos, discounts or

if possible, add an additional plant/animal species on the attraction.

b. Zoo management - Locations with a more frequent sales, should have more variety of food stalls available as it could be a better market.

c. Zoo staff members - Response in accidents or sites with dangerous animals should have more staffs so that the visitors would feel more secured of their sight seeing.