"Diageo has more than 34,000 talented people working with us to grow our

business and nurture our brands. We have a guiding purpose - to celebrate life

every day, everywhere, which permeates our work. We want our people to

thrive at Diageo and are committed to their professional and personal

development and to simply ensuring that Diageo is a great place to work."

(Diageo archives)

Which approach to HRM does this represent? (25%) What are its advantages

and shortcomings compared to other approaches? (75%)