Diana needs a new car, but cannot afford one. Her old car has been seriously damaged in an accident, and has virtually no resale value. Her manager makes a novel suggestion: if she allows the company to put its branding on her car (Diana is a long serving member of staff), the company may assist with a third of the cost of replacing the car. This is an example of which stage of the creative process in action?

Select one:

Placement

Connection

Focus

Modernity

Displacement