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Did these incidents impact the firm's corporate identity or corporate image, or both, as described in the chapter? Did United Airlines engage in effective crisis
- Did these incidents impact the firm's corporate identity or corporate image, or both, as described in the chapter?
- Did United Airlines engage in effective crisis management, and why or why not?
- If you were the public relations manager at United Airlines, what steps would you have recommended the company take when these incidents occurred?
- What should the company do now to regain its customers' trust?
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Retailing Management
Authors: Levy, Weitz
9th Edition
1259060667, 9781259060663
