Did you think much about the supply chain until Covid? Perhaps not. As we follow the supply chain news, a clearer picture for marketers comes to light. We marketers know that we need to understand the processes and issues concerning how products get to the market place. We know that marketing managers need to take into account:

• The types of products
• The cost issues
• Sales forecast
• Likelihood of major changes

From a business marketer perspective:

On this last point, we know that marketers need to be nimble. With all the current supply chain issues, and changes happening now, how should marketers make changes and adapt?What should marketers do to make sure they deliver value to their customer given today's supply chain chaos?

From a consumer perspective:

Give examples of supply chain issues that have affected you as a consumer or in business? Has this changed how what, where, when, why or how much was spent when purchasing?

Below are a few supporting articles about supply chain/marketing.

https://bizfluent.com/info-8680475-high-market-share-good.html

https://www.forbes.com/sites/steveolenski/2017/12/08/a-marketing-teams-success-is-only-as-good-as-the-companys-supply-chain-management-process/?sh=4a4783e02135

https://www.cnn.com/2021/10/19/investing/supply-chain-economy/index.html