Diego has a State Farm insurance agency. He specializes in Medicare plans and wants to reach individuals on Medicare. Diego uses a form of lead generation in which he approaches potential buyers without any prior knowledge of their needs or financial status. Diego realizes that it is inefficient to have his top salespeople use their time searching for customers, so he gives the job of to an internal sales support person.

a. cold calling

b. referrals

c. networking

d. lead qualification