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Different organizations, with different goals, will find that a different mix of IMC tools will beappropriate for their needs. In this activity you need to
Different organizations, with different goals, will find that a different mix of IMC tools will beappropriate for their needs. In this activity you need to determine the three most suitable IMC tools for each aganization listed (using the simplified list of tools provided below). Select from this simplified list of IMC Tools TV advertising Personal selling Radio advertising Publicity/media attention Internet advertising Mobile Direct mail Coupons (with special offers) In-store displays Social media Video games Discounts/sales promotions Special event Local sponsorshipSelect the Most Appropriate IMC Mix for: A new hairdresser in a busy shopping mall Mcdonalds introducing a new burger A charity launching its pre-Christmas drive A 5-star hotel on the beach, starting tooffer business conference services
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