Differential Analysis for Sales Promotion Proposal Sole Mates Inc. is planning a one-month campaign for July to promote sales of one of its two shoe products. A total of $101,000 has been budgeted for advertising, contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign: Tennis Walking Shoes Shoes Unit selling price 561 567 Unit production costs: Direct materials $(11) $(14) Direct labor (4) (5) Variable factory overhead (3) (4) Fixed factory overhead (5) (7) Total unit production costs (23) $(30) Unit variable selling expenses (19) (18) Unit foed selling expenses (11) (6) Total unit costs 5(53) $54) Operating income per un sa $13 No increase in facilities would be necessary to produce and sell the increased output. It is antipated that 18,000 add tional units of tennis shoes or 15,000 additional units of walking shoes could be sold without changing the unit selling price of either product Required: 1. Prepare a differential analysis as of June 19 to determine whether to promote tennis shoes (Alternative 1) or walking shoes CARernative 2). If an amount is zero, enter to Use a minussion to indicate costs. If required, use a minus sign to indicate a los til Ratusi Differential Analysis Promote Tennis Shoes (Alt. 1) or Promote Walking Shoes (Alt. 2) June 19 Promote Promote Differential Tennis Shoes Walking Shoes Effects (Alternative 1) (Alternative 2) (Alternative 2) Revenues Costs: Direct materials Direct labor Variable factory overhead Variable selling expenses Sales promotion Profit (loss) > 2. Determine whether to promote tennis shoes (Alternative 1) or walking shoes (Alternative 2). 3. The sales manager had tentatively decided to promote walking shoes, estimating that operating income would be increased by $94,000 ($13 operating income per unit for 15,000 units, less promotion expenses of $101,000). The manager also believed that the selection of tennis shoes would reduce operating income by, $43,000 ($8 operating income per hit for 18,000 units, less promotion expenses of $101,000). State briefly your reasons for supporting or opposing the tentative decision The sales manager's tentative decision should be The sales manager considered the full unit costs instead of the differential (additional) revenue and differential (additional) costs. An analysis similar to that presented in part (1) would lead to the selection of for the promotional campaign, because this alternative will contribute to operating income than would be contributed by promoting