Differentiate between a fashion and a fad. Give a current example for each term.

In what way can retail organizations better prepare their merchandise assortments to include minority audiences prior to making purchase commitments?

List and explain two approaches that a retailer can take to attract ethnic populations to their stores.

Define and describe the 4 stages of the fashion life cycle. Give an example of a store you would shop in at each stage of the fashion life cycle.

Differentiate between bottom-up fashion and top-down fashion. Give an example of bottom-up fashion.