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Differentiation is distinguishing oneself from rivals by offering something that they find hard to match. Explain how organisation can achieve differentiation. (10 marks) Customer demand

Differentiation is distinguishing oneself from rivals by offering something that they find hard to match. Explain how organisation can achieve differentiation. (10 marks) Customer demand for the products in embryonic industries is initially limited for a variety of reasons. Outline the reasons for the slow growth in market demand. (10 marks)

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