Digital advertising media seem to be more and more effective, but at the same time, more and more controversial. Explain why both of these situations have arisen. (https://business.linkedin.com/marketing-solutions) 2. What is going to happen to the Yellow Pages directories? The Yellow Pages, which have been existence for quite some time, seem to be at a crossroads for their future. As consumers become more and more comfortable with the Internet, there are indications that customers are using this medium to provide the services the traditional hard-copy books have provided. Do you think the traditional Yellow Pages directories will eventually go away? What should the Yellow Pages be doing to ensure their survival? (https://www.yellowpages.com/ ) 3. Direct marketing has been an effective tool for marketers for a long time. Provide some reasons why direct marketing has been so effective. Do you think this trend will continue? (https://en.wikipedia.org/wiki/Direct_marketing ) 4. As the Internet continues to grow in popularity, some marketers predict that print catalogs will cease to exist, replaced by Internet catalogs. Explain some of the reasons why this situation may not occur. (/https://www.fingerhut.com/)