Digital and Social Media A How was the use of digital and social media impacted the marketing communications? It's evident the growth and power that social media have gained during the last decade. Discuss the impact, the advantages and disadvantages they brought to our daily routine. In your opinion, which is the best social platform, and why? And the one you don't see much use? 13 13 The purpose of this discussion, and all other assignments, is for you to express your analytical and critical thinking, looking for references to support your way of thinking. You can do that by looking into books and peer-reviewed articles.