Digital Display Advertising

Paid Search

Social Media Marketing

Mobile Marketing

Email Marketing

Search Engine Optimization

Assume for the new fiscal year you must reduce your marketing budget. Based on the KPIs, you decide to entirely eliminate three of the activities listed above. With that expense reduction, you'll have room in the budget next year to augment the other three activities on the list.

Which three digital marketing activities would you eliminate and why? Explain and justify your decisions with insights from the case study you conducted on that topic as well as your intuition as a marketer.

Which three digital marketing activities would you augment and why? Explain and justify your decisions with insights from the case study you conducted on that topic as well as your intuition as a marketer.

Answer the following two questions.

1. Which form of digital marketing did you learn the most new information about? Include a few specific examples in your response.
2. What about digital marketing or marketing in general are you curious to learn more about and why?