Digital IMC Topics 1-4

What makes an effective display ad?

Know all your digital marketing technical terms

How do display networks work? Who benefits?

3 methods of paying for ads

How and why does nonresponse happen to online ads?

What are the components of a good banner ad?

Why is it sometimes important to take ORM Emergency Response offline?

What are SERPs and how does a company create positive content and good SERPs?

What is email marketing and what are the 3 most important aspects?

What are the most important things to think about with regards to an optimal capture list for your brand? What are the opt-in vs. opt-out methods? Double opt-in? Which is best?

Why is the unsubscribe button/function in email marketing so important?

How to measure success with an email marketing campaign?

How to avoid email marketing spam filters?

Constraints and opportunities (in relation to user behaviours) with mobile marketing?