Digital interactive media have changed the world of advertising and IMC forever. These new media forms did not exist $20$ years ago. Now they are grabbing an ever$-$increasing portion of advertising budgets at companies large and small. Demonstrate your understanding of the key terms used day in and day out in this exciting area.

Digital interactive media are new, and so is the terminology used to describe and evaluate them. In this exercise you will demonstrate your comfort level with terms commonly used by new media advertisers.

Match the terms to the correct definitions below.

Click rate HTML Portals Distributed network Search engines Social Media Behavioral tracking Internet Cookie Third party ad server