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digital marketing Adwords and Facebook, determine the a) CIR (Click-through rate). by CPC (Cost per click), c) Lead CVR (Conversion Rate) OVERAll AWord Facebook Ad

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Adwords and Facebook, determine the a) CIR (Click-through rate). by CPC (Cost per click), c) Lead CVR (Conversion Rate) OVERAll AWord Facebook Ad Spend 312 523 # Impressions 515 822 285 697 230 125 # Clicks 1 983 2 590 2343 it ends(conversion) 635 285 350 CTR 2 2 CPC 2 2 Load CVR% 2 2 2 Given the above indicators, which campaign seems to be performing best? Justify your

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