Digital Marketing Audit of Xaomi Australia brand (xaomi.com.au)

1. A concise introduction of the brand, including but not limited to a brief history, location information, size of the business, product/service offering, and so on.Give brief explanation.

2. Which social media platforms are used and not used? Please, explain why the company chooses to focus on these platforms. Give brief explanation.

3. How is the company implementing its digital strategy? Please support your stance with relevant sources of information. Give brief explanation.

4. Who are the direct and indirect competitors? What are competitors doing, and where are competitors finding their success online?Give brief explanation.

5. Based on your findings and using the digital audit framework, where (not how) could the company improve?Give brief explanation.

6. References List with in-text citations and references of Kaplan business school of Harvard reference style.