Digital Marketing Choose the correct answer. Questions 1 and 2, given the definitions of the basic internet measuring units (unique user, visit/session, and page view), what is most important (building value) to these businesses? Choose the best answer. 1-a newspaper website that gets revenue from display ads on each page and they have very few users that login. People visit the website 2-3 times per days for news and sports updates. Revenue is generated by selling ad impressions (CPM). A-unique users B-visit/session C-page views D-all are equally important E-none are important 2-A Business to Consumer (B2C) website selling pet food and supplies where all customers must login in to order. There are no ads, but they accept sponsors to feature their products on their website. Customer's typically buy items 3-5 times per month. About 90% of the revenue comes from product sales and the remaining from sponsorships. Most customers login and click on the easy replenishment button and then exit after one visit/session and one page view. Choose the best answer. A-unique users B-visit/session C-page views D-all are equally important E-none are important 3-The MLB case. The problem in the case is to name and price the iPad app, and decide on if live games are included or not. Which of the 4Ps in the marketing decision is this? Choose the best answer. A) Product B) Price C) Place D) Promotion E) AandB F) BandC G) None of these 4-The Sephora case. The problem is to allocate resources that will increase store traffic, build customer loyalty, and grow online sales. Choose the best answer for allocating resources. A) Repeat the previous year's budget mix. B) Keep expenditure on search and reduce catalogs spend. Use repurposed resources on online channels and mobile apps because e-commerce has a high profit margin(no store rent, utilities, or staffing costs). C) Cut catalog to spend more loyalty programs. Keeping existing customers is less expensive than acquiring new customers. D) Cut the catalog expenditure and spend more on store displays to attract walk-in traffic. E) Reduce search and store displays to fund more catalogs. Catalog customers visit stores and buy online if not near a physical store within 10 days of receiving the catalog