Digital marketing course:

Create at least one persona of a relevant customer segments:

• Pick a only one company you like to analyze (ex: Adidas ; Microsoft ; Amazon ; Facebook; Tesla ; Walmart; ... or whatever companies you like)

• Create at least one persona of a relevant customer segments (make assumptions if needed) (ex: Demographics; Personality; Bio; Pain Points; Goals; Affiliated Brands; Sources for Information; Scenario ) - pictures below for more detail

Creating a Persona by using Mcdonald's as an example shutterstock.com . 86412919 Demographics Personality Age: 38 Enjoys hiking and spending time with her Location: Dusseldorf, Germany children as well as reading books and go Education: University Graduate in Marketing out for dinner. Job: Marketing Manager for a fashion Chain Is often stressed out. Family: Divorced, single mother of two She is very creative and also very (11ym, By/) extroverted. Income: 62 0006 p.a. gross Bio Pain Points Grew up in the suburbs of Cologne, was the Since she spends most of her time either for first in her family to graduate from her job or for her children, there is not much university. Got divorced at the age of 35 time left for herself. She sometimes just and now tries to coordinate her full-time job wants to relax and not having to care for with her responsibilities as mother. casual things too much sometimes (entertaining the children, cooking) Goals Affiliated Brands Grow with her job as Marketing Manager Zara, Ralph Lauren, Lacoste, Adidas, Aldi, while also being a responsible and caring Apple mother. Wants to spend more time for her own interests. Sources for Information Scenario Newspapers and magazines Is stressed out because of a key task in her Websites job and because of her kids. She is in a Social media (only Facebook and Linkedin) hurry trying to bridge the time of picking up the kids from school and bringing them to their leisure time activities while also preparing for an important afternoon meeting in the city center. She looks for a place to get food for herself and the kids while she can also work on her presentation and not being disturb too much by her children