Digital Marketing: Customer Engagement, Social Media, Planning, and Analytics Customize Strategy Task: Think about IKEA's customer segments and how its products or services are customized for those segments. Answer the following questions: a. List 2 distinct customer segments that IKEA's targeted. b. For each segment, list the ways in which IKEA's products/services are customized or personalized. Think about this in terms of product or service features, packaging, and marketing messages. c. How do you think IKEA's use of customization impacts their customer lifetime value? d. If IKEA does not effectively use customization to improve sales and customer lifetime value, can you think of one way in which they could use this strategy? e. How would you use the Customize Strategy to improve your company's sales and customer lifetime values