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Digital Marketing in Global Market Entry: Airbnb's Approach: Investigate how Airbnb, an online marketplace for lodging and travel experiences, employs digital marketing strategies to facilitate
Digital Marketing in Global Market Entry: Airbnb's Approach": Investigate how Airbnb, an online marketplace for lodging and travel experiences, employs digital marketing strategies to facilitate its global market entry. Discuss the role of online platforms, social media, and user-generated content in Airbnb's international expansion
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