Digital Marketing is used by hospitality brands to market their business and drive business growth. As a new restaurant owner, you are looking to drive awareness and traffic into your newly opened restaurant. With the use of digital marketing strategies please develop a plan on how you will build awareness and drive customers into your restaurant.

Please provide the target audience you will go after, which digital channels will you use and why.

Question:

What will be the message?

How would you measure the success of digital activities you have recommended?

Please be sure to explain and provide details and support to your answer.

Short question

Please provide the key components needed when developing a marketing email?

Please explain a Micro-Moment Marketing opportunity and provide an example?