Digital technologies such as the Internet, social media, and mobile media have dramatically altered how retail businesses and consumers get information, make decisions, communicate, transact, and own versus share possessions around the world. In this always connected 24/7/365 competitive retailing landscape, consumers choose how, when, and where they want to interact with retailers. Retailers are expected to be proactive and adaptive in anticipating their customers' needs at the time and utilize an omnichannel approach to provide the customer with a seamless shopping experience, whether the customer is shopping online, from a desktop, or a mobile device, by telephone, or in a bricks-and-mortar store.

1. As a consumer, is this the way you think about retail? Explain the reasoning behind your thinking on this topic/issue? (Be convincing!)

2. Who, is the best example of a grocery retailer who fits into this digital profile the best? Give an example of how you have benefited from this company's digital advancements?