Digitalization is on top of the agenda of management teams all over the world, and at your company as well. Before engaging in any initiatives, the management team would like to get insights into digital business platform phenomenon.

You have been invited to meet with the company$$s management team to answer two questions concerning digital business platforms. Based on your course understanding provide the answers two the following two questions:

a$)$ Why is the management of the evolution of a digital business platform

challenging?