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Direct exporting refers to the process of a company selling its products directly to customers in a foreign country without the involvement of intermediaries. In

Direct exporting refers to the process of a company selling its products directly to customers in a foreign country without the involvement of intermediaries. In the case of Nutrien, considering direct exporting to Morocco would mean that the company would sell its agricultural solutions directly to customers in Morocco. This could potentially emphasize its status as a global integrated Ag Solutions provider, as it would be managing the entire export process itself. This could include handling logistics
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marketing, customer service, and more in the target market. By doing this, Nutrien could potentially increase its control over its international operations, improve its profit margins by eliminating intermediary costs, and build closer relationships with its customers in Morocco. with references form nutrien company

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