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Direct mail advertisers send solicitations (junk mail) to thousands of potential customers hoping that some will buy the product. The response rate is usually quite
Direct mail advertisers send solicitations (junk mail)
to thousands of potential customers hoping that some
will buy the product. The response rate is usually quite
low. Suppose a company wants to test the response
to a new flyer and sends it to 1,000 randomly selected
people. The company gets orders from 123 of the
recipients and decides to do a mass mailing to
everyone on its mailing list of over 200,000. Create a
95% confidence interval for the percentage of those
people who will order something.
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