Question
Direct mail and catalogs improve marketing efficiency through ________, and they create customer value by providing a fast and convenient means of making a purchase.
Direct mail and catalogs improve marketing efficiency through ________, and they create customer value by providing a fast and convenient means of making a purchase. Multiple Choice
segmentation and targeting
mass merchandising strategies
just-in-time ordering techniques
the marketing mix
reducing the number of items offered
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Fundamentals Of Project Management
Authors: Joseph Heagney
5th Edition
0814437362, 978-0814437360
