Direct Materials Variances Bellingham Company produces a product that requires 15 standard pounds per unit. The standard price is $5 per pound. If 5,000 units used 76,500 pounds, which were purchased at $4.9 per pound, what is the direct materials (n) price variance, (b) quantity variance, and (c) cost variance? Enter a favorable variance as a negative number using a minus sign and an unfavorable variance as a positive number a. Direct materials price variance b. Direct materials quantity variance c. Direct materials cost variance