Direct Materials Variances The following data relate to the direct materials cost for the production of 4,000 automobile tire: Actual: Standard: 75,160 lbs. at $3.15 a. Determine the direct materials price variance, direct materials quantity variance, and total direct materials cost variance. Enter a favorable variance as a negative number using a minus sign and an unfavorable variance as a positive number. 72,500 lbs. at $3.30 Price variance Quantity variance Total direct materials cost variance