Direct Materials Variances Venneman Company produces a product that requires 7 standard pounds per unit. The standard price is $3.00 per pound. If 3,900 units required 28,100 pounds, which were purchased at $2.85 per pound, what is the direct materials (a) price variance, (b) quantity variance, and (c) total direct materials cost variance? Enter a favorable variance as a negative number using a minus sign and an unfavorable variance as a positive number. a. Direct materials price variance b. Direct materials quantity variance c. Total direct materials cost variance $ x Feedback V Check My Work Unfavorable variances can be thought of as increasing costs (a debit). Favorable variances can be thought of as decreasing costs (a credit). Cost variance is the difference between the actual and standard costs at actual volumes