Direction: Read the questions and answers properly.

Mariam is working as sales clerk in a Ziad Retailing House owned by a Limited Company registered in Bahrain. Part of the contract explains that Mariam should meet specific target sales so that her tenure would continue or be renewed every end of each contract. The manager of the retailing company is very strict in terms of policy, employee discipline and attitudes. Mariam has the worry that she might not be able to cope up with the expectations from her. She is afraid she might lose her job when fail to satisfy her manager's standards. Help Mariam improve in her duties and functions.

Q2. How Mariam is going to apply the concept of Database Marketing to increase the sales in the above company. (C3)

. Marking Scheme

. Definition of Puffery

. Description