Directions and helpful resources -Review Chapters 15 &16. In text book Perloff, R. M. (2021). The dynamics of persuasion: Communication and attitudes in the 21st century (7th ed.). Routledge. * Consider the wording of the media message to include in your Discussion. * Review this website from Week 2:Synder, W. S. (2011). Principles and practices for advertising ethics.Institute for Advertising Ethics. Retrieved from https://instituteforadvertisingethics.org/s/IAEPrincipalsandPractices.pdf Learning Resources Required Readings * Kenechukwu S. A, Asemah, E. S., & Edegoh, L. O. N. (2013). Behind advertising: The language of persuasion. International Journal of Asian Social Science, 3(4), 951-959. Retrieved from https://archive.aessweb.com/index.php/5007/article/view/2468/3764The authors analyze the power of persuasive language in advertising to influence consumer behavior, as well as consider criticisms of advertising techniques. Read the article for support in developing your media campaign for the Week 6 Discussion. * Andrews, K. R., Carpenter, C. J., Shaw, A. S., & Boster, F. J. (2008). The legitimization of paltry favors effect: A review and meta-analysis. Communication Reports, 21(2), 59-69. Retrieved from https://www.researchgate.net/profile/Christopher_Carpenter/publication/230584128_The_Legitimization_of_Paltry_Favors_Effect_A_Review_and_Meta-Analysis/links/0fcfd501aa39164b40000000/The-Legitimization-of-Paltry-Favors-Effect-A-Review-and-Meta-Analysis.pdf * Agency for Healthcare Research and Quality (AHRQ). (2022, October). 2022 National Healthcare Quality and Disparities Report. Retrieved from https://www.ahrq.gov/sites/default/files/wysiwyg/research/findings/nhqrdr/2022qdr.pdfAccess the information on health needs for help in identifying your key campaign message. Note: You viewed the following website in Week 2. Review again for the Week 6 Discussion. * Institute for Advertising Ethics. (2020). Principles and practices for advertising ethics. https://www.iaethics.org/principlesandpractices Review the codes of ethics of various professional organizations from the Week 1 Learning Resources, and choose the most relevant ethics code(s) to the content of your Discussion post. Present the text of your media message. * Consider the influence techniques and strategies you learned all term as well as those in the Week 6 Required Readings. Explain how you used a minimum of 3 strategies, techniques and/or principles (at least one from Week 6 Required Readings) to develop your message. Evaluate your reasoning for choosing these techniques. * Justify how your media message is ethical by referencing specific codes of ethics and other resources